Google Plus and Their Newcomers

High qualified newcomers can bring vitality to the platform and enhance the publicity of the website and services. In nowadays, there are plenty of social networking platforms trying to grab customers’ attention and loyalty. Google+ is one of them.

As a part of Google products, Google+ emerges traditional social networking websites and integrates its online properties including Gmail, Hangout and YouTube. Although there are many negative feedbacks or attitudes towards Google+ from public (especially restricted commenting on YouTube), it increasingly becomes the second largest social networking site till now.

Also, it should be noticeable that, in greeting newcomers of the network, Google+ did more than expected to recruit, select, teach new members and protect original group from newcomers.

Like most of other social networking sites, it is welcomed and suggested to invite existing friends to join both your personal circle and/or the community you enjoined. Also, existing Gmail customer may receive the promotion email introducing the Google+ and its online properties. Furthermore, sharing buttons in other online pages increase the visibility of Google+. And public Google+ pages from celebrities like Barack Obama increase the possibility of attraction of newbies.

In somehow, I believe that Google+ is quite smart in trying to convince people from offline group (e.g. reading group) to merge online, by providing authority to the page owner. As a consequence, people may be influenced from word-of-mouth effect and quite easy to expand their user coverage.

 

The YouTube video are also “providing potential new members with an accurate and complete picture of what the members’ experience will be once they join increases the fit of those who join.”

To minimise the entry barriers, Google+ team provides lots of different formats of help methods such as starting tour, help centre, and help forum to make newcomers interact and become committed. Help forum, in particular, makes the interaction between old-timers and newcomers more directly in helping solving operating problems.

Help Forum

Help Forum

 

In addition, protecting old groups from these newcomers, there are some terms and conditions apply as an operating basement and each community has the authority to weed out “unnecessary” people to minimise the harm for the environment.

 

Thank you for reading.

 

Other sources:

https://plus.google.com/+JaanaNystr%C3%B6m/posts/M2mqNGY5Vzq

http://moz.com/beginners-guide-to-social-media/google-plus?utm_content=buffer68adc&utm_medium=social&utm_source=plus.google.com&utm_campaign=buffer

https://plus.google.com/+GplusExpertise/posts

http://en.wikipedia.org/wiki/Google+

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Reviews And Regulating

Recently, more and more social platforms such as Urbanspoon and Yelp are based on public reviews, which may provide benefits to those businesses for example restaurants. However, these benefits increasingly generate new sorts of “fraud” by publishing untruth reviews. In general, some of them are the owner or relatives who posting positive feedbacks, also there are some cases that pre-employees or competitors are trying to mislead customers with those negative opinions. As far as to go, there are some businesses are keen to pay existing users of the platform to write a good script for them. As the result, many people don’t trust these websites as they are not reliable.

So, how to regulate these misbehaviour and keeps the data clean and tidy?

Yelp_Logo_No_Outline_Color

Yelp, for example, previously introduced a sting operation to catch those businesses who were trying to manipulate their reviews in October 2012. And they did catch 8 companies. Over the next three months, they tried to using “consumer alert” within these fault businesses’ Yelp profile page (said “We caught someone red-handed trying to buy reviews for this business.”) to get a more intensive regulation result. But, as there is high volume of fake reviews, the first eight businesses may just be treated as “a sample”, according to Mr Singley of Yelp.

 And will this sting work?

Well, it is believed that, the public shaming could increase the risk and the cost of fake reviews, therefore the prevalence will be deducted (Myle Ott, a doctoral candidate in computer science at Cornell). Based on these, public notices like what Yelp did may expose those companies and let others retrain themselves. However, limitations generate from high volume of data which make it more difficult and slow to censor.

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Urbanspoon, however, did an opposite way of “manipulate” customers’ comments by deleting those negative disclosures and blocking users account without notification but keeping fake positive feedbacks from the owners. Even though Urbanspoon claimed that its operational policies prevent fraudulent reviews, and it has invested time building proprietary technology that identifies system fraud and gaming. Many people are still not convinced. This leads more and more customers think Urbanspoon is untrustworthy which potentially make the site lose their forces in the market. ACCC starts to investigate whether these sites need to be regulated by legislation to protect customers and offer them more reliable reviews.

 

Discussions of improvement list some possibilities. They could be possible by letting all reviews be tracking available, or each user who starting a new review has to provide a receipt as evidence. However, this still leaves some grey areas in the reviewing sites and such companies have to focus more on moderation.

 

Thank you for reading.

Chuan

 

 

Other Resources:

http://forums.whirlpool.net.au/archive/1964722

http://www.crikey.com.au/2013/07/11/byte-sized-vitriol-internet-reviews-sour-for-restaurants/

http://www.nytimes.com/2012/10/18/technology/yelp-tries-to-halt-deceptive-reviews.html?_r=0