High qualified newcomers can bring vitality to the platform and enhance the publicity of the website and services. In nowadays, there are plenty of social networking platforms trying to grab customers’ attention and loyalty. Google+ is one of them.
As a part of Google products, Google+ emerges traditional social networking websites and integrates its online properties including Gmail, Hangout and YouTube. Although there are many negative feedbacks or attitudes towards Google+ from public (especially restricted commenting on YouTube), it increasingly becomes the second largest social networking site till now.
Also, it should be noticeable that, in greeting newcomers of the network, Google+ did more than expected to recruit, select, teach new members and protect original group from newcomers.
Like most of other social networking sites, it is welcomed and suggested to invite existing friends to join both your personal circle and/or the community you enjoined. Also, existing Gmail customer may receive the promotion email introducing the Google+ and its online properties. Furthermore, sharing buttons in other online pages increase the visibility of Google+. And public Google+ pages from celebrities like Barack Obama increase the possibility of attraction of newbies.
In somehow, I believe that Google+ is quite smart in trying to convince people from offline group (e.g. reading group) to merge online, by providing authority to the page owner. As a consequence, people may be influenced from word-of-mouth effect and quite easy to expand their user coverage.
The YouTube video are also “providing potential new members with an accurate and complete picture of what the members’ experience will be once they join increases the fit of those who join.”
To minimise the entry barriers, Google+ team provides lots of different formats of help methods such as starting tour, help centre, and help forum to make newcomers interact and become committed. Help forum, in particular, makes the interaction between old-timers and newcomers more directly in helping solving operating problems.
In addition, protecting old groups from these newcomers, there are some terms and conditions apply as an operating basement and each community has the authority to weed out “unnecessary” people to minimise the harm for the environment.
Thank you for reading.