Pros and Cons of Social Media – ROI

Hi all, the following post is based our team – The Real World next Monday’s (7th Oct, 7pm) Google Hangout activities.   #smpro_con

Traditional Media ROI vs. Social Media ROI

In traditional media, communication is one way– content attracts an audience.  Based on counting the number of newspaper they sold and how many flyers they spread. It is much easier to form an idea of what the potential benefits a business could get from traditional media. Also, by using this, a business has a pretty good idea of who they are talking to, and the reach of their effort. Also they know how to evaluate audience respond, and figuring the ROI as a straightforward calculation to persuade investors.  Right?

Now, most of these effort are focus on social media.  I know even though on the marketing side, compare to the traditional media, the investment in social media is still not enough, however, no one could doubt that, social media is as incredibly complex as the millions of different personalities who log on to its networks every day. They are potential profit the organization want!  But, There’s not a clear direction/ strategy of communication and the benefits of social media is intangible and pretty hard to predict.  For example, when an agency post a post about your product on social media web site, the main focus of the public may be shift to comments section merely because of a unreasoned debate. And then, no one will focus on the original product, your revenue of this investment is hard to predict then. The reason behind this is that, social media integrates clicks, comments, follows, likes, pins, posts, tweets, and shares etc, and those actions may or may not translate to sales, which is hardly to predict.  To be honest, if giving sales a quick boost is the only reason an organization is on social media, then social media could only lead to failure and cost/waste much.

 

So, as the point of mine, benefits of social media is more based on following three points.

  1. Building brand awareness
  2. Growing targeted customer database
  3. Improving services and reputation

However, business’ reputation is really hard to manage based on organizational expect. This needs a good and experienced team with prompt and proper decision making/ strategies.

There is also several formulas and rules for organization to predict and calculate the ROI of social media online, however, these could be found easily and selected variously based on different managers’ experience and matter of fact of the organization.

Dis-benefits/ cons listed below:

  1. Unpredictable costs – software misfit, virus attack, increased member fees of social media etc. This could cause a huge damage and losing unpredictable money, as well as confidential information in somehow.
  2. Intangible costs – time consuming, unreachable campaign payback period. Estimation of a social media campaign always doesn’t work at all, and sometimes the payback period is relatively slow. Hence, during this period, the cost is very hard to estimate and record.
  3. Unpredictable revenue – how do an organization evaluate a customer’s database? Or how much is brand awareness?

Unpredictable revenue and costs let the ROI calculation been underestimate and unreliable.

As the result, businesses, small companies in particular, may lose their confidence of social media operation, as most of the investments are unforeseeable high and payback period is long. However, operating should not based on figures only, it is suggested that businesses should also consider and evaluate previous and peers’ investments as a baseline to come up strategies and make decisions.

 

Thanks  and Hannah for ideas support.

Comments and Ideas are welcome. Thanks all!

Chuan

Pros and Cons of Social Media – Individual Perspective

Hi all, the following post is based our team – The Real World next Monday’s (7th Oct, 7pm) Google Hangout activities.   #smpro_con

First, I would like to share a youtube describing facts of social media in 2013.

As there are several advantages and disadvantages of social media impact on individual, here I am going to list the main pros and cons.

Pros:

  1. Increase communication/ circle with other people – stay up to speed with friends. A good example is facebooks and twitters. Any news or post will be notified to the user, which is much convenient. Also, it is more useful to connect with old friends and colleagues. However, this could be the cons as it will use lots of personal information during the “searching process” on social platform. And will be talked more later.
  2. Increase work opportunities/ connections – more and more people are trading network sites as application platform, eg, LinkedIn. There are more than 200 million people registered to the LinkdIn, and every second this figure will increase by 4. Not only job seekers, the charm of LinkedIn is that it also could connect to your potential boss. But, yes, it has bad side as well, remember the theory of six degree separation? You and a stranger is only has six “friends’ friend”. Well connect professional network could make your career in danger as well.
  3. More convenience for reaching news and information – yes, because more organization is trying to reach the public online. As an end customer, social network is the most convenient way to communicate with retailer or your interested organization. You can use social media platform like facebook for recent promotions. It even benefits the pre-sale enquires and after sales services.

Cons:

  1. Security risk – identity may be stolen: 8% of social media users share their birth date publicly, 63% share their high school name, 18% share their phone number, 12% share a pet’s name; each of those pieces of information is frequently used for account security verification and can be used for identity theft (1).   Also the risks may be increase as computer virus hacking. As mentioned previous, many people store their personal information online, a Trojan horse program, for example, could risk these information, even bank account or credit card. use of some important data by anti social members given by the persons on their profiles. Family picture, for example, pictures of girls are their primary targets for kidnap. And this should be avoided.
  2. Increase chance to break the law – sometimes people may use social sites to post false information and mislead public, and this could push the person to edge of the law and legislation and endanger the public: On Sep. 5, 2012 false rumors of fires, shootouts, and caravans of gunmen in a Mexico City suburb spread via Twitter and Facebook caused panic, flooded the local police department with over 3,000 phone calls, and temporarily closed schools (2).

Well, seems we should minimize our social media usage guys. That’s it, Thanks all. Welcome comment below for any idea sharing or questions.

References:

  1. Alexandra Topping, “Social Networking Sites Fuelling Stalking, Report Warns,” http://www.guardian.co.uk, Feb. 1, 2012
  2. Olga R. Rodriguez, “Mexico Tweets Cause Massive Shootout Panic,” http://www.huffingtonpost.com, Sep. 8, 2012

Calculate ROI of social media – In a real case

Calculating Return on Investment (ROI) is a financial technique in budgeting and investment appraisal. However, when talk about the calculation of ROI of social media, it is much harder.

Firstly, we have to understand what’s business’ investment return (measured by money) and what’s the cost of investment (measured by money). Simply, the formula to calculate ROI of social media = (investment return – cost of investment) / cost of investment.

However, there have more barriers when you doing these measurement. For example, the organization of our second assignment is the Eventcorp, which is a licensed travel agency more focused on organizational assistant of creating program enhancements such as executive reward, team building, motivation, special events, gala events, product launches and major productions. The main problem is that they are randomly using social media to promote themselves. Still, several potential problems here:

1.         How to evaluate the Investment Returns

This should include calculate intangible benefits including the value of customer data, customer feedback, and value of the customer etc, also it should add up with tangible benefits like any increased revenues. Assume that each customer value is $50, and social media platform has raised 51 likes in Facebook, and 38 followers only on the twitter. It should be noticed that, 6 of Facebook fans were actual customers, which is assumed as $1000 value. Hence, the total value of customer on social media platform in Eventcorp is almost equal to (51+28)*$50+6*$1000=$9950.

2.         Calculate the Cost of Investment

Cost of investment include the amount of money spend on the social media, and convert the resources spent into money to consider. However, some costs are unforeseeable and very hard to predict. Based on the organizational actual case, this cost could be evaluated as the 1 hour per week, with cost of 50 per hour for since Oct in 2010, which is 52*3*$50=$7800.

The ROI of social media therefore = (9950-7800)/7800 = 0.2756

However, the calculation has many limits. First, there is not enough insights into the customer value, and the revenue/ cost figure may not reliable enough, overestimate may occur. Next, research of social media usage is based on personal point of view, didn’t support by communication of the Eventcorp.

Thank you for reading. Please comment.

Chuan

Social Networks and Social Media Monitoring

Last week, it was talked about Australian Taxation Office’s social media engagement. It is more focus on its twitter usage. In this week’s blog, more focus will be put on its facebook page.

ATO Facebook Insight

As shown by the Facebook insight on 22nd Sep, there are only 272 people talked about ATO.  Furthermore, as shown in the figure, trend of people’s talking about rate and like rate in past month remains unchanged. The trend has nothing big change which almost remains around 200 people per period.  According to the review of ATO’s Facebook Page, it is found that there is no much effort put on the customer comments’ reply. Similar with its Twitter account, as mentioned by last post, the Facebook page and Twitter account is managed by someone on behalf of ATO who only in charge of posting some “boring” and “official” posts, which let people feel sense of distance.

ATO Facebook insight Oct

However, compare to the Facebook insight of ATO on 2th Oct, the figure of  “talked about” has dramatically increased to 1,925. based on the research, this could be caused by some recent posts related to the closing date of tax return.  Additionally, between 22nd Sep and 5th Oct, some people posts on the page of ATO to express their different opinion against ATO services and/or ask for help. However, it is also found that, like previously, the reply of these comments is just like: ” thanks for your advise, please refer to www. ourwebsite to lodge your complain…”, which let me think crucial decision must be made on someone who is not control and monitor the facebook page. But, if in this case, how come ATO registered this Facebook official page but with no prompt management.

Meanwhile, good news is that, according to Socialmention.com, there are more than 137 neutral sentiment were catched by the website, with 22 positive and 14 negative sentiment mentioned. Unfortunately, as indicated, “strength” – the likelihood of the band been discussed on social media is only 2%, which is relatively lower than others, like Immigration Australia (4%).

To sum up, it is cleared that the ATO is not get involved deeply enough of social media and social network. Improvement, based on self opinion, could focus on engagement/ relationship with the public by providing prompt and practical reply to any comments first.

Thanks for reading today. Comments always welcomed.

Chuan

More engagement = better services?

Organization from the professional service sector also uses social media technologies that help them to success with achieving benefits. In this week’s blog, I am going to talk about the relationship/interaction between the Australian Taxation Office (ATO) and their social media (particularly focus on blog, twitter, and wikis today) usage.

As we all known, ATO is an Australian government statutory agency who respond in Australian federal taxation system, superannuation system, Australian business register and co-responding for tertiary education loan system in Australia.

 

As part of ATO’s online services, they are aiming to communicate with the community in different ways. Based on their websites information and research, they have launched three more channels of communication via social media platform;

Twitter- latest updates on new measures, changes to legislation, reminders of due dates, system outages, upcoming events and new products;

Facebook- updates on a wide range of important information you need to know about your tax and superannuation;

YouTube- videos on various tax administration topics to keep you up to date with what’s new and important for you to know about your tax and super.

Also, ATO has a site under Wikipedia, talking about its history, organization structure, strategy direction, performance and etc.

According to ATO’s latest annual report, there were over 9,270 followers in Twitter, and this figure increased to 15,080 (accessed on 12/09/13) in 2013. However, it is found that there are almost no comments under each tweet, which means it is only a way to share information that already exist to the public but rarely “communicate” with the community. Even though ATO itself has the positive view of their community engagement process, I personally still think it is not enough. For example, there is no blog been used as a second source of service guide, and limit communicate interact even in the twitter. Maybe that is because of its characteristic as a governmental agency which presents legislation and/or government. Thus, each activity/reply in the Twitter should not been on behalf of the employee who is behind the screen, which lets the communication actually being harder and too official.

ATO cares about social technics and communication with the community. Relates these social technologies engagement to value levers that mentioned by McKinsey Global Institute, 2012, the most related one is to improve collaboration and communication. Yes, ATO is encouraging the public to communicate with them by using Twitter and other social media platform as talked above. They contributes to increase their speed of any legislation changes, new announcement published and launches new product. Maybe there is a briar in the way of communication and collaboration, but it is much better. Further, social platform, for instance, Twitter, also helps to gather information. There is no doubt that, Twitter helps ATO collect information from the public and also provide the feedback of their services. It should be noticed that, ATO conducts interviews and primary research with end user while these platforms as well.

 

So, does implementation of more social technologies equal to better professional service? In ATO’s case, I think it is, but it can be better.

Thanks for reading and look forward any comment.

Chuan

Non-governmental vs. Social Media

In this week’s blog, I am going to talk about how non-governmental organization using Social Media to create benefits and achieve their mission. According to McKinsey Global institute, social sectors could get benefits based on five functional Social technologies value levers, they are Collect in formation and insights, Mobilize resources, Execute mission, and Organization-wide levers. And in the following blog, it is more focused on World Wide Fund for Nature (WWF) and how they use value levers to execute their mission by educating the public and engaging supporters.


WWF_Logo_Google_fixed

The WWF is an international non-governmental organization working on issues regarding the conservation, research and restoration of the environment. It is the world’s largest independent conservation organization with over 5 million supporters worldwide, working in more than 100 countries, supporting around 1,300 conservation and environmental projects (Source from Wikipedia). Their mission is “to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature by: conserving the world’s biological diversity; ensuring that the use of renewable natural resources is sustainable; and promoting the reduction of pollution and wasteful consumption.”

Based on the research, WWF has massively integrated social networks within its campaigns and projects. For example, a WWF’s social spot is aiming to share links and sites worldwide to largely keeping in touch with participates and/or supporters, and share their newest information through these SNS. Furthermore, its latest mobile digital campaign “Little Things That Mean the World” has engaged Facebook to promote a new way of supporting WWF in UK.

  • Educate the public

WWF has widely use YouTube to promote its educational campaigns and projects. High click/viewing rate helps these educational video widely spread.  In the example below, the video starts from a cup of latte and trying to educate the public in increasing awareness of using less of our nature resources, as stated in the title, Change the way you think about everything. And it is exactly the magic power of using social media, which influences audiences’ potential awareness and encourage them to change behaviour in the end. Also, it is noticeable that, SNS like YouTube has its wide transmissibility, as a part of important platform of social network in nowadays, people would like to transfer/share anything useful/interesting they think to their friends or family. All these benefits WWF to close to achieve its mission.

  • Engaging supporters

Based on using social technologies, it is possible to engage huge amount of supporters at the shortest and cost efficient manner. For instance, WWF holds a global event “Earth Hour” on an annually basis. It is encouraged people/business/ governments to participate by switching of non-essential power for one hour at the end of each March. In my self-experience, I first noticed this event through a friend’s share link on Facebook. After registered the website of participation, I am now receiving a monthly newsletter via email from WWF Australia about anything news and ongoing event/ votes/ volunteers information. Even though this event has some critical site like “it does not help at all with merely one hour power saving”, this event could still build a huge database of supporters in a very friendly way. Furthermore, they also created the Google+ to share the information regularly, which has more than 126,166 followers.

To conclude, apparently, WWF is a sort of social media master in achieving their mission and goals. Also, they did more than I wrote. Hope you enjoy this reading.

Thanks for any comments.

Chuan

Risks and Risks Control of SMS

Social Media Sites (SMS) is now widely used in our daily life. However, because of its well recognition, there are more and more legal issues arose aligned with accomplishment of SMS, such as Confidential Information, Wrongful dismissal, Statutory risks, Occupation and organization specific risks and Reputation risk (Malcolm Burrows, 2011). And what is Social Media Policy (SMP)? A SMP is a policy that “supplements a contract of employment to be legally enforceable by an organization on its employees”. A SMP can therefore address most of the risks that have been discussed above. Further, risk matrix also include: Breach of copyright, defamation, false statements/ misleading and deceptive conduct and the tort of passing off etc.

China Merchants Bank (CMB) is one of the biggest bank in Mainland China. Its business operates like other banks are toward personal banking, corporate banking, online banking and electronic banking services.

  • Reputation risk

In recent years, CMB has tried to participate more through SMS, one of the most important is Weibo. Weibo, as explained in the previous blog, is a new platform almost like twitter, which is widely used by Chinese internet users to gather informations from personal/ media channel.  As CMB participate in such SMS, it has a huge reputation risk. this is because SMS like Weibo is a platform that any simple idea could be widely shared. However, these ideas may be positive or negative, it also may be right or even wrong. Under this condition, SMB, acting an important part of people’s daily life, has a very complex relationship with its stakeholder. Any negative side of unsatisfaction of organization would be related to negative judgments and increase the risk to harm the reputation/brand. This risk could from all stakeholders, that is it is possible to be harmed by internal or external.

Relates this risk to SMP, it could be easier to protect organization’s reputation and control/ minimize the possibility through internal management. For example, set specific SMP statement to strict/ prevent any employees’ conduct about sharing any information relates to the work.  Or set-up a anonymity feedback to solve any internal problem and minimize the chance to let anyone speak outside.

images

  • Loss and disclosure from confidential information

As mentioned, Weibo, for example, is a place to share and gather information. It could be personal, as everyone has his/her own page of messages; it also could be public, because everyone could access your page without leaving any visiting information. Thus, it is possible to say someone from CMB is sharing a personal information like he is processing a business loan to some listing company, but it is accessed by public visitor. On the other day, huge amount of money buying its share and organization got a lost. This information should be part of confidential, and as the result, risk of loss and disclosure from confidential information exists. Huge negative impact occur. So does CMB.

However, this could be prevent somehow by implementing SMP. As Borrows said, it is important to let staff who are involved in social media clearly understand legal risks and organizational SMP.  That could help to risk control as well internal organization management.

  • Security risk

I found this particularly apply to banking industry. Banks, always need all sorts of security issue, from “how to access the treasury” to “does anyone else could access the system data”. And even on HR side, they also have such risk relate to security,  like “is there any eavesdropper from outside”? All these security risk may caused from internal and/or external. For example, system security risk could relate to virus from internet, or personal conduct.  And this is more significant aware by organization management team. Thus, SMP and other Privacy Act/ laws could take action against these security risk. For instance, SMP of CMB could generate some binds to let no access of any SMS or similar sites. As the result, it could reduce the risk of getting virus from exploring internet.

There must some more legal risks may generate while relating to SMS. However, this should not be totally prevent by setting a SMP, but it could be minimized by a successful implementation and understand.

Hope you enjoy this reading.

Chuan

How Lenovo does marketing and supporting?

Have you seen this YouTube before? Did you notice that how many ThinkPads are in the screen?

Well, the fact is that Lenovo ThinkPad is the only laptop permitted on International Space Station.  And as part of IBM’s personal computer division, ThinkPad was acquired by Lenovo at early 2005. But this does not the end of ThinkPad, instead, this is the beginning of reborn. After years of intention, ThinkPad’s sales has been doubled. Also, new innovation appears, such as ThinkPad Helix and ThinkPad Twist. However, the most thing I want to talk about today, is its customer services and marketing & sales.

Marketing and Sales

  • Market research and customer insights. Recently,there is a more targeted approach to Lenovo’s digital marketing decisions and increased its returns. Thank for the Adobe’s marketing cloud, Lenovo received a huge increase on its recent rate of return.  A more targeted data was helping the corporation to decide spending more on digital campaign rather than traditional advertising. These Adobe solutions also let Lenovo well noticed on their current target market and design specific marketing decisions.
  • Marketing communication and interaction. Lenovo’s communication between customers are well structured and well participated through all platforms such as Facebook, Twitters, Weibos (a Chinese twitter, widely used between Chinese internet users), official blogs and forums. These platforms are well established and manage by specific groups of marketing people. For example, on Lenovo’s Australia and New Zealand Facebook page, there are posts on a daily basis. They also promotes their new products, and releases news related to their CEO’s on the Facebook page, for instance, “CEO Sleeping outside” or some new decisions made by board. Further, through these social media platforms, such as Weibo, Twitter and Facebook, customers and people who interests in Lenovo could either chat with each other about their thoughts or sharing experiences. And the most important things I found is that the communication could be not related to any technical issue, but a good connection built.  At the same time, on each webpage, visitors could simply click and enter a short comment card about the web content, layout and ease of use.

wireless

  • Social commerce. As one of the largest personal computer vender, Lenovo sold on a world basis operation scale and provide a professional online customized personal computer services. As trying to provide a good user experience, they also has a online based shopping assistant 24/7. Although these are part of customer care, but compare to one of its competitors: Dell, Lenovo’s customer is much supported and cared during online shopping.

Customer Services

  • Customer care. To my point of view, Lenovo’s customer care is more than other similar computer manufacturers. For example, when you check with their online support, either technical support or after sale services, they are all provided in a professional manner. Different divisions of questions have linked to each other if there is anything related, and also the website provides their postal, telephone, and internet contact methods to meet different customer needs.

lenovo

Maybe Lenovo does more than I mentioned. But they do targeted market and try to meet customer needs, as who said that, the customer is the king.

Thank you for today’s reading, and welcome for any comments.

Chuan

Enterprise 2.0 is on Fire.

When someone talks about Web 2.0 and its possible implementation, what will you think about its uses for today’s businesses? Yes, it is much critical in nowadays as most of us are just using the Internet, but few of us are acting as a regular blogger or wiki-inputer. Thus, within Enterprise 2.0: The Dawn of Emergent Collaboration, there are six components are introduced to readers, which are Search, Links, Authoring, Tags, Extensions, and Signals (SLATES). Further, it should be noticed that, Wikinomics business models suggests there are four basic principles acts as central concepts of wikinomics of Enterprise. They are Peering, Openness, Sharing, and Acting Globally.

As I have already experimented with some social technology tools. I am here would like to talk about other two companies (based on weekly requirement) which are either using Web 2.0 to achieve their objectives, or applying Enterprise 2.0 principles as an important method.

 

ASOS first launched in 2000, after 12 years expansion, it is now the third largest online-only retailers in UK. ASOS has over 2000 employees, more than 7 different languages associated websites and two international offices. And its revenue in 2012 was more than £515.72 million! Obviously, ASOS gains a huge success, when we look deeper into its history and try to analysis their features, we could better gain more understanding and learning.

1. Fashion Blog and ASOS Magazine

ASOS runs a fashion blog with articles of celebrities and entertainment. And it should be noticed that ASOS links relevant items within these posts to their retail website. This is similar with Asos Magazine. People could read the magazine online and it is also linked all items to its webpage. Hence, when visitors found anything interesting in the blog, they could directly click these items and found ASOS website to buy it and keep it. Linking seems direct the whole activities and ASOS is particularly doing well in use this technology to gain more potential profits.

interesting

2. ASOS mobile, iphone and ipad app

It is important that an internet based website could follow up all new welcomed technologies to enhance its consumer experience. Up-to-dated Information Technology boosts user experience in a dramatic way, a good adaption is the key for an organization to control the target market under Enterprise 2.0 environment.

3. ASOS Life community

The site contains posts from members of employees, and a help forum that let customers to answer each other’s questions. In addition, it also permits them to submit suggestions for site improvements in a submission cart and they can rate each other’s suggestions as well. This is such more than an openness principle for ASOS to hearing others, and adoption of authoring also encourage people to be involved.

 

I would like to say Pinterest is a SNS of “photo bookmark”. Maybe not everyone are using Pinterest, so a little introduce of this first. Well, every user has their own pinboards, which can share with others and manage. While they found something freshly through a website and want to record on their pinboard, they could “pin it”, or they could “repin it” from others’ pinboard to theirs. During these activities, the original website of the image is stored along with it, so viewers could easily to access original website simply by a click.

Pinterest was found on 2010, and according to Reuters, till Feb 2013, there are more than 48.7 million users globally. And at the 2012 Webby Awards, Pinterest won best social media app and best functioning visual design.

So, what are the specials that push them to make such well attention? Well, as observed, it is important that easy functions attract large groups of people. Users can choose to share others’ images or make their own pin, it is much welcomed today that an image could be “re-traced” and original information (original website ) stored. Thus, it is quite pleased to find that people act globally and really enjoy this simple “pin” function. Further, all those “pin” and “re-pin” activities are supported by linking, tagging, and also do recommendations supported by extensions, which makes simple function generates larger attractions.

 

At last, these two examples of organization let me think that Enterprise 2.0 is not just technology or principle, it should be also recognized as engagement. When both organizer and users are engaging into Enterprise 2.0 through sorts of technology of social media, they could be well played in helping business doing much smoother under today’s Internet environment.  They are not compulsories, but they are essentials or shortcuts to hit better performance. So, maybe we can say that, Enterprise 2.0 is significant and should be noticed as fire which is ligten worldwide.

on fire

Ps, I would like to introduce one of ANDREW MCAFEE’s blog posts, which I found is quite helpful to think deeper. The post is related to SLATES’s last component, called The Signal Core.

Thanks for reading,

Chuan

Weekly blog strategy for Enterprise 2.0

Hi everyone, here is my first post for this blog. As mentioned in the About page, here is a free area that you can insert your ideas, whatever like or dislike through the comment. All suggestions will be fully welcomed.

 

In order to doing well in Enterprise 2.0 blogging, there are some special “strategies” I may apply:

  1. Be confidence – English is not my first language, but I think many people have the similar situation. However, everything I am trying to express and share here is based on my research and personal experiences. I am not such a celebrity could be so popular, but there should be a confidential foundation to do blogging.
  2. Trying harder – Yes, a good blog needs containing useful information. If you could not come up with useful tips at moment, then try harder. Maybe read more and think more, or talk with others, discuss some ideas with peers and make these ideas stronger.
  3. Visit others’ blog – The fun of blogging I think is to share. Visiting others’ blog could share thoughts and exchange ideas. On the other hand, visiting could promote your own blog to others, and increase the visiting quantity.

 

Further, I would like to introduce a video about how to produce a website with WordPress 3.5:

It is critical to apply anything you want to a blog, sometimes, due to technical issue or something limits. Thus, fully understanding and implement functions that a platform already has is quite important. Besides, all these updates could help users to increase visitors’ reading experience and help bloggers to improve their blogs’ status.

 

There is one of popular blogs I always visit: MICHELLEPHAN.COM. I have to say Michelle’s success has many factors, and many years later over 4 million of followers subscribe her updates. In her websites, consistently updated daily blog is of the key factors that driven many followers. Even these updates are revision of previous years’ one, but still keep updating and shows her improvement in either content and post production.

She also promotes her blog, twitter, Facebook and video channel anywhere. While the appearance of “Instagram”, she took a chance to update frequently and soon enjoy this new fashionable platform to increase her influence.

Thus, at least two things I want to sum up for a self-reminder. Firstly, keep doing and show your improvement. There is nobody that could be a innate pro-blogger, all I need is to keep trying to do better. Second, follow the technical trend and well use them to promote. Maybe this is the hardest part as you have to speak in/ before somewhere new or someone who is not used to be included in your communities. But, you know what, everything has its all new beginning. After this, maybe I could enjoy this experience and implement these experience in the future studying and working.

 

Tired of reading? Lest’s have a bit of rest, enjoy some cutest animals on the planet.

panda lazy panda

(all these pictures are from Google Image.)

I love pandas, not only because they are one of national treasures form China, and their charming naivety. Seems they have kind of silly looking, don’t they?

And if anyone interesting in Panda Alive? Please click here.

 

BTW, if anyone would like to share-link with me, please feel free to contact, I am looking forward to do that. And here is my Facebook page.

Appreciate your reading!

Chuan