When someone talks about Web 2.0 and its possible implementation, what will you think about its uses for today’s businesses？ Yes, it is much critical in nowadays as most of us are just using the Internet, but few of us are acting as a regular blogger or wiki-inputer. Thus, within Enterprise 2.0: The Dawn of Emergent Collaboration, there are six components are introduced to readers, which are Search, Links, Authoring, Tags, Extensions, and Signals (SLATES). Further, it should be noticed that, Wikinomics business models suggests there are four basic principles acts as central concepts of wikinomics of Enterprise. They are Peering, Openness, Sharing, and Acting Globally.
As I have already experimented with some social technology tools. I am here would like to talk about other two companies (based on weekly requirement) which are either using Web 2.0 to achieve their objectives, or applying Enterprise 2.0 principles as an important method.
ASOS first launched in 2000, after 12 years expansion, it is now the third largest online-only retailers in UK. ASOS has over 2000 employees, more than 7 different languages associated websites and two international offices. And its revenue in 2012 was more than £515.72 million! Obviously, ASOS gains a huge success, when we look deeper into its history and try to analysis their features, we could better gain more understanding and learning.
1. Fashion Blog and ASOS Magazine
ASOS runs a fashion blog with articles of celebrities and entertainment. And it should be noticed that ASOS links relevant items within these posts to their retail website. This is similar with Asos Magazine. People could read the magazine online and it is also linked all items to its webpage. Hence, when visitors found anything interesting in the blog, they could directly click these items and found ASOS website to buy it and keep it. Linking seems direct the whole activities and ASOS is particularly doing well in use this technology to gain more potential profits.
2. ASOS mobile, iphone and ipad app
It is important that an internet based website could follow up all new welcomed technologies to enhance its consumer experience. Up-to-dated Information Technology boosts user experience in a dramatic way, a good adaption is the key for an organization to control the target market under Enterprise 2.0 environment.
3. ASOS Life community
The site contains posts from members of employees, and a help forum that let customers to answer each other’s questions. In addition, it also permits them to submit suggestions for site improvements in a submission cart and they can rate each other’s suggestions as well. This is such more than an openness principle for ASOS to hearing others, and adoption of authoring also encourage people to be involved.
I would like to say Pinterest is a SNS of “photo bookmark”. Maybe not everyone are using Pinterest, so a little introduce of this first. Well, every user has their own pinboards, which can share with others and manage. While they found something freshly through a website and want to record on their pinboard, they could “pin it”, or they could “repin it” from others’ pinboard to theirs. During these activities, the original website of the image is stored along with it, so viewers could easily to access original website simply by a click.
Pinterest was found on 2010, and according to Reuters, till Feb 2013, there are more than 48.7 million users globally. And at the 2012 Webby Awards, Pinterest won best social media app and best functioning visual design.
So, what are the specials that push them to make such well attention? Well, as observed, it is important that easy functions attract large groups of people. Users can choose to share others’ images or make their own pin, it is much welcomed today that an image could be “re-traced” and original information (original website ) stored. Thus, it is quite pleased to find that people act globally and really enjoy this simple “pin” function. Further, all those “pin” and “re-pin” activities are supported by linking, tagging, and also do recommendations supported by extensions, which makes simple function generates larger attractions.
At last, these two examples of organization let me think that Enterprise 2.0 is not just technology or principle, it should be also recognized as engagement. When both organizer and users are engaging into Enterprise 2.0 through sorts of technology of social media, they could be well played in helping business doing much smoother under today’s Internet environment. They are not compulsories, but they are essentials or shortcuts to hit better performance. So, maybe we can say that, Enterprise 2.0 is significant and should be noticed as fire which is ligten worldwide.
Ps, I would like to introduce one of ANDREW MCAFEE’s blog posts, which I found is quite helpful to think deeper. The post is related to SLATES’s last component, called The Signal Core.
Thanks for reading,