Social Networks and Social Media Monitoring

Last week, it was talked about Australian Taxation Office’s social media engagement. It is more focus on its twitter usage. In this week’s blog, more focus will be put on its facebook page.

ATO Facebook Insight

As shown by the Facebook insight on 22nd Sep, there are only 272 people talked about ATO.  Furthermore, as shown in the figure, trend of people’s talking about rate and like rate in past month remains unchanged. The trend has nothing big change which almost remains around 200 people per period.  According to the review of ATO’s Facebook Page, it is found that there is no much effort put on the customer comments’ reply. Similar with its Twitter account, as mentioned by last post, the Facebook page and Twitter account is managed by someone on behalf of ATO who only in charge of posting some “boring” and “official” posts, which let people feel sense of distance.

ATO Facebook insight Oct

However, compare to the Facebook insight of ATO on 2th Oct, the figure of  “talked about” has dramatically increased to 1,925. based on the research, this could be caused by some recent posts related to the closing date of tax return.  Additionally, between 22nd Sep and 5th Oct, some people posts on the page of ATO to express their different opinion against ATO services and/or ask for help. However, it is also found that, like previously, the reply of these comments is just like: ” thanks for your advise, please refer to www. ourwebsite to lodge your complain…”, which let me think crucial decision must be made on someone who is not control and monitor the facebook page. But, if in this case, how come ATO registered this Facebook official page but with no prompt management.

Meanwhile, good news is that, according to, there are more than 137 neutral sentiment were catched by the website, with 22 positive and 14 negative sentiment mentioned. Unfortunately, as indicated, “strength” – the likelihood of the band been discussed on social media is only 2%, which is relatively lower than others, like Immigration Australia (4%).

To sum up, it is cleared that the ATO is not get involved deeply enough of social media and social network. Improvement, based on self opinion, could focus on engagement/ relationship with the public by providing prompt and practical reply to any comments first.

Thanks for reading today. Comments always welcomed.



Non-governmental vs. Social Media

In this week’s blog, I am going to talk about how non-governmental organization using Social Media to create benefits and achieve their mission. According to McKinsey Global institute, social sectors could get benefits based on five functional Social technologies value levers, they are Collect in formation and insights, Mobilize resources, Execute mission, and Organization-wide levers. And in the following blog, it is more focused on World Wide Fund for Nature (WWF) and how they use value levers to execute their mission by educating the public and engaging supporters.


The WWF is an international non-governmental organization working on issues regarding the conservation, research and restoration of the environment. It is the world’s largest independent conservation organization with over 5 million supporters worldwide, working in more than 100 countries, supporting around 1,300 conservation and environmental projects (Source from Wikipedia). Their mission is “to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature by: conserving the world’s biological diversity; ensuring that the use of renewable natural resources is sustainable; and promoting the reduction of pollution and wasteful consumption.”

Based on the research, WWF has massively integrated social networks within its campaigns and projects. For example, a WWF’s social spot is aiming to share links and sites worldwide to largely keeping in touch with participates and/or supporters, and share their newest information through these SNS. Furthermore, its latest mobile digital campaign “Little Things That Mean the World” has engaged Facebook to promote a new way of supporting WWF in UK.

  • Educate the public

WWF has widely use YouTube to promote its educational campaigns and projects. High click/viewing rate helps these educational video widely spread.  In the example below, the video starts from a cup of latte and trying to educate the public in increasing awareness of using less of our nature resources, as stated in the title, Change the way you think about everything. And it is exactly the magic power of using social media, which influences audiences’ potential awareness and encourage them to change behaviour in the end. Also, it is noticeable that, SNS like YouTube has its wide transmissibility, as a part of important platform of social network in nowadays, people would like to transfer/share anything useful/interesting they think to their friends or family. All these benefits WWF to close to achieve its mission.

  • Engaging supporters

Based on using social technologies, it is possible to engage huge amount of supporters at the shortest and cost efficient manner. For instance, WWF holds a global event “Earth Hour” on an annually basis. It is encouraged people/business/ governments to participate by switching of non-essential power for one hour at the end of each March. In my self-experience, I first noticed this event through a friend’s share link on Facebook. After registered the website of participation, I am now receiving a monthly newsletter via email from WWF Australia about anything news and ongoing event/ votes/ volunteers information. Even though this event has some critical site like “it does not help at all with merely one hour power saving”, this event could still build a huge database of supporters in a very friendly way. Furthermore, they also created the Google+ to share the information regularly, which has more than 126,166 followers.

To conclude, apparently, WWF is a sort of social media master in achieving their mission and goals. Also, they did more than I wrote. Hope you enjoy this reading.

Thanks for any comments.


Weekly blog strategy for Enterprise 2.0

Hi everyone, here is my first post for this blog. As mentioned in the About page, here is a free area that you can insert your ideas, whatever like or dislike through the comment. All suggestions will be fully welcomed.


In order to doing well in Enterprise 2.0 blogging, there are some special “strategies” I may apply:

  1. Be confidence – English is not my first language, but I think many people have the similar situation. However, everything I am trying to express and share here is based on my research and personal experiences. I am not such a celebrity could be so popular, but there should be a confidential foundation to do blogging.
  2. Trying harder – Yes, a good blog needs containing useful information. If you could not come up with useful tips at moment, then try harder. Maybe read more and think more, or talk with others, discuss some ideas with peers and make these ideas stronger.
  3. Visit others’ blog – The fun of blogging I think is to share. Visiting others’ blog could share thoughts and exchange ideas. On the other hand, visiting could promote your own blog to others, and increase the visiting quantity.


Further, I would like to introduce a video about how to produce a website with WordPress 3.5:

It is critical to apply anything you want to a blog, sometimes, due to technical issue or something limits. Thus, fully understanding and implement functions that a platform already has is quite important. Besides, all these updates could help users to increase visitors’ reading experience and help bloggers to improve their blogs’ status.


There is one of popular blogs I always visit: MICHELLEPHAN.COM. I have to say Michelle’s success has many factors, and many years later over 4 million of followers subscribe her updates. In her websites, consistently updated daily blog is of the key factors that driven many followers. Even these updates are revision of previous years’ one, but still keep updating and shows her improvement in either content and post production.

She also promotes her blog, twitter, Facebook and video channel anywhere. While the appearance of “Instagram”, she took a chance to update frequently and soon enjoy this new fashionable platform to increase her influence.

Thus, at least two things I want to sum up for a self-reminder. Firstly, keep doing and show your improvement. There is nobody that could be a innate pro-blogger, all I need is to keep trying to do better. Second, follow the technical trend and well use them to promote. Maybe this is the hardest part as you have to speak in/ before somewhere new or someone who is not used to be included in your communities. But, you know what, everything has its all new beginning. After this, maybe I could enjoy this experience and implement these experience in the future studying and working.


Tired of reading? Lest’s have a bit of rest, enjoy some cutest animals on the planet.

panda lazy panda

(all these pictures are from Google Image.)

I love pandas, not only because they are one of national treasures form China, and their charming naivety. Seems they have kind of silly looking, don’t they?

And if anyone interesting in Panda Alive? Please click here.


BTW, if anyone would like to share-link with me, please feel free to contact, I am looking forward to do that. And here is my Facebook page.

Appreciate your reading!